The Butt-on® is more than just a button—it's a statement. Powered by Rezero, a green material innovation company, each Butt-on® is crafted from recycled, unused cigarette filters, transforming what was once waste into a premium fashion accessory.

With nearly 200 million cigarette filters repurposed, we are redefining circularity in fashion, proving that sustainability and style go hand in hand.